HB 5150 Summary

• Effective October 1, 2022, retailers are no longer required to provide free items when electronic prices are higher than posted prices; instead, retailers must sell at the posted price or refund coupon values if improperly redeemed.

• Retailers who fail to timely remove promotional sale signs or properly redeem coupons are exempt from the requirement to give free items to consumers, but must honor the posted reduced price shown on remaining signs.

• Adds definitions for electronic pricing systems, electronic shelf labeling systems, and universal product coding to clarify retail pricing requirements and compliance standards.

• Modifies surcharge restrictions on charge cards and credit cards by clarifying that surcharges are prohibited but discounts for alternate payment methods (cash, check, debit card) are permitted if properly disclosed.

• Strengthens consumer protections by requiring notice postings in-person, online, and verbally for any minimum purchase requirements or payment method discounts, with civil penalties of $100-$500 for first and subsequent violations.