CT HB05560

Prohibits businesses from creating, purchasing, or disseminating fake consumer reviews, testimonials, or celebrity endorsements that misrepresent the reviewer's existence, experience, or relationship with the product/service

Bars businesses from paying for reviews conditioned on expressing a particular positive or negative sentiment, and requires officers, managers, and employees to disclose their material relationship when reviewing their own business

Prohibits suppressing or hiding negative consumer reviews based on rating or sentiment, while allowing removal of reviews that are unrelated, defamatory, discriminatory, or bot-generated

Bans purchasing or selling fake social media influence metrics (followers, likes, shares) generated by bots or fraudulent accounts for commercial purposes

Violations constitute unfair or deceptive trade practices under Connecticut law; effective October 1, 2025, with the Commissioner of Consumer Protection authorized to adopt implementing regulations