FL H5309

Amends Florida's Comprehensive Statewide Tobacco Education and Use Prevention Program to require counter-marketing campaigns include innovative communication strategies targeting audiences on personal communication devices and social networking websites

Changes terminology throughout the statute from "smoking" and "cyberspace" to "tobacco-use" and "Internet" to reflect current language and technology

Requires the Department of Health to administer the program within expenditure limits and establishes that the AHEC network may administer tobacco-use cessation initiatives in each county, with authority to apply for competitive contracts or grants

Specifies that the department shall award contracts or grants by October 1 of each fiscal year through open, competitive, peer-reviewed processes, with limits on administrative costs (5 percent maximum) and overhead expenses (7.5 percent maximum)

Takes effect July 1, 2010