FL H1223

Enterprise Florida, Inc. must collaborate with the Department of Economic Opportunity to market Florida as a health care destination using medical tourism initiatives.

Division of Tourism Marketing must include medical tourism promotion in its 4-year marketing plan, promoting provider qualifications and showcasing selected qualified health care providers offering bundled care packages.

Qualified providers must have full, active Florida licenses; current accreditation from nationally recognized bodies; recognition as a Cancer Center of Excellence or national/international specialty recognition; and meet other criteria determined by the Florida Tourism Industry Marketing Corporation.

At least $3.5 million annually from Florida Tourism Industry Marketing Corporation appropriations must fund the medical tourism marketing plan development and implementation.

Florida Tourism Industry Marketing Corporation must create a matching grant program for local/regional economic development organizations conducting medical tourism initiatives, with at least $1.5 million annually allocated and grants equally divided among selected applicants, effective July 1, 2014.