FL S0086

Requires the Division of Tourism Marketing to include medical tourism promotion in its 4-year marketing plan, with initiatives to showcase qualified health care providers offering bundled packages of health care and support services.

Mandates at least $3.5 million annually from funds appropriated to the Florida Tourism Industry Marketing Corporation be allocated for development and implementation of the medical tourism marketing plan.

Establishes a matching grant program administered by the Florida Tourism Industry Marketing Corporation to provide funding to local and regional economic development organizations for targeted medical tourism marketing initiatives, with at least $1.5 million allocated annually.

Requires health care providers participating in the medical tourism initiative to have full, active Florida licenses, current accreditation from a nationally recognized accrediting body, and either a Cancer Center of Excellence Award or national/international recognition in a specialty area.

Directs Enterprise Florida, Inc., to market the state as a health care destination using medical tourism initiatives, and requires analysis of medical tourism in the Economic Development Programs Evaluation.