FL S0762

Increases the value limit for advertising and promotional gifts from licensed insurers or agents to insureds and prospective insureds from $25 to $100 per insured per calendar year.

Expands permissible gift items to include store gift cards, gift certificates, event tickets, anti-fraud services, loss mitigation services, and other merchandise in addition to basic merchandise.

Authorizes licensed insurers and agents to make charitable contributions up to $100 per insured or prospective insured per calendar year on behalf of insureds or prospective insureds, as defined under Internal Revenue Code section 170(c).

Permits title insurance agents, title insurance agencies, and title insurers to give advertising gifts up to $25 in value and exempts them from the higher $100 limits and charitable contribution provisions applicable to other insurers and agents.

Takes effect July 1, 2018.