FL S1288

Legal advertisements must clearly disclose "This is a paid advertisement for legal services" at the outset and identify the sponsor and representing attorney or law firm

Prohibits legal ads from using terms like "medical alert," "public service announcement," or "recall" (unless an actual government recall occurred), or displaying government agency logos implying official affiliation

Advertisements for prescription drugs or medical devices approved by the FDA must warn viewers not to stop taking medications without consulting a doctor and disclose that the product remains FDA-approved

Prohibits using, selling, or transferring protected health information without written authorization to solicit legal services, with violations constituting a deceptive and unfair trade practice

Willful violations involving protected health information for financial gain constitute a second-degree felony with fines up to $250,000 and imprisonment up to 10 years; effective dates of July 1, 2020 and October 1, 2020