HB 1223 - Disclosure of Online Marketplace Information

• Requires high-volume third-party sellers (200+ sales or $5,000+ gross revenue in any 12-month period) to provide bank account information, government-issued identification, business tax identification numbers, and details about exclusive sales to online marketplaces within 24 hours of qualifying.

• Mandates online marketplaces verify seller information within 3 days and notify sellers annually of requirements to update information within 3 days, with marketplace authority to suspend non-compliant sellers.

• Requires online marketplaces to disclose seller identity information (full name, physical address, contact details, manufacturing/importing/reselling status) to consumers in a conspicuous manner on product listings, with limited exceptions for residential-only addresses or lack of phone numbers.

• Establishes electronic and telephonic reporting mechanism on product listings allowing consumers to report suspicious marketplace activity.

• Classifies violations as unfair or deceptive trade practices subject to applicable penalties; prohibits political subdivisions from regulating online marketplaces; exempts sellers with publicly available business information or existing contractual relationships with marketplace operators; effective July 1, 2021.