FL H1111

Reduces the minimum coursework requirement for life agent licensure from 40 hours to 30 hours in life insurance, annuities, and variable contracts (amending s. 626.7851, F.S.)

Exempts value-added products or services offered by life or health insurers or their agents at no or reduced cost from being classified as unfair discrimination or unlawful rebates, provided the products or services relate to the insurance coverage and serve purposes such as loss mitigation, claim cost reduction, health enhancement, financial wellness, or risk monitoring

Requires that the cost of value-added products or services be reasonable relative to the customer's premiums, offered in a non-discriminatory manner based on documented objective evidence, and that contact information be provided to customers for questions

Allows life or health insurers or agents to offer value-added products or services under a pilot or testing program for up to 1 year when they have a good faith belief but insufficient evidence the product meets the statutory criteria, subject to notifying the office or department and a 21-day objection period

Prohibits life or health insurers, agents, or their representatives from offering insurance as an inducement to purchase another policy or using words like "free" or "no cost" in advertisements, and authorizes the Financial Services Commission to adopt rules addressing consumer data protections, privacy, disclosure, and unfair discrimination