FL S1246

Creates new law requiring persons and entities issuing advertisements for legal services soliciting clients to include specific statements and information in advertisements.

Prohibits advertisements from presenting themselves as medical alerts, health alerts, drug alerts, public service announcements, or displaying governmental logos in a manner suggesting governmental affiliation or approval.

Requires advertisements for prescription drug or medical device injury cases to include: "This is a paid advertisement for legal services" at the beginning, sponsor identity, attorney/law firm identity or referral explanation, statement that FDA-approved products remain approved unless recalled, and advice to consult a physician.

Mandates required statements appear in both written and verbal formats (with exceptions for print-only and audio-only advertisements) in clear, conspicuous manner with adequate display time or audible presentation.

Prohibits use or disclosure of consumer protected health information for legal services solicitation without written authorization; makes violations deceptive and unfair trade practices enforceable under consumer protection law; takes effect July 1, 2023.