FL H1499

Prohibits "surveillance pricing" — setting personalized prices for goods or services based on collected consumer data such as browsing history, geolocation, biometric data, device information, or inferred consumer profiles

Defines covered personal information broadly to include identifiers, purchase history, internet activity, location data, health/genetic information, and inferences drawn to create consumer profiles

Exempts price differences based on objective costs (shipping, taxes), publicly disclosed discounts (mailing lists, promotional events), group discounts (teachers, veterans, seniors, students), loyalty/rewards programs, and credit decisions under the Fair Credit Reporting Act

Requires clear disclosure stating "THIS PRICE WAS SET BY A SURVEILLANCE METHOD USING YOUR PERSONAL CONSUMER INFORMATION" when surveillance pricing is advertised or displayed

Imposes civil penalties up to $1,500 per violation per consumer/transaction, with enforcement by the Attorney General, state attorneys, or private citizens; allows treble damages for intentional violations and requires disgorgement of revenues