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FL S1746
Bill
Status
Introduced
1/9/2026
Primary Sponsor
Tracie Davis
Click for details
AI Summary
- Prohibits "surveillance pricing," which is setting personalized prices for goods or services based on collected consumer data including browsing history, geolocation, device information, biometric data, or behavioral profiles
- Requires businesses that use surveillance pricing to display a clear disclosure stating "THIS PRICE WAS SET BY A SURVEILLANCE METHOD USING YOUR PERSONAL CONSUMER INFORMATION"
- Exempts legitimate price variations based on shipping costs, taxes, publicly disclosed loyalty programs, group discounts (veterans, seniors, students), and credit decisions under the Fair Credit Reporting Act
- Imposes civil penalties up to $1,500 per violation per consumer, with treble damages available for intentional violations, plus mandatory disgorgement of revenues and attorney fees
- Prohibits businesses from requiring consumers to waive these rights as a condition of service, declaring any such waivers void as contrary to public policy
Legislative Description
Pricing Based on Collection of Consumer Information
Last Action
Introduced
1/22/2026
Full Bill Text
No bill text available