GA HB1399

Establishes property rights in an individual's likeness (image, voice, signature, distinctive features), making these rights transferable, licensable, and descendible for 50 years after death

Requires written consent specifying allowance, extent, purpose, and duration before using an individual's likeness in AI-generated "digital replicas" for commercial purposes

Defines "digital replica" as highly realistic AI-generated content where a person did not actually perform or where their actual performance was materially altered

Creates private right of action allowing aggrieved individuals to recover actual damages, punitive damages, attorney's fees, equitable relief, and injunctions

Effective date: July 1, 2026