GA HB401

Prohibits insurers from basing any standard or rating plan, in whole or in part, directly or indirectly, upon advertising costs when setting insurance rates

Defines "advertising costs" as any expenditures an insurer incurs to promote its products, services, or brand through any media channel

Amends Chapter 9 of Title 33 of the Official Code of Georgia Annotated, which governs regulation of insurance rates and underwriting rules

Sponsored by Representatives Frye, Momtahan, Ridley, Bell, Roberts, and others