GA HB566

Establishes intellectual property rights for individuals over the use of their voice and visual likeness in AI-generated "digital replicas," making unauthorized publication, distribution, or transmission a civil violation

Post-mortem rights last 10 years after death, renewable in 5-year increments with demonstrated active public use, up to a maximum of 70 years after death

Licenses for living adults limited to 10-year terms; licenses for minors under 18 limited to 5 years and require court approval

Online services can avoid liability by designating an agent to receive takedown notices, promptly removing flagged content, and implementing repeat-violator termination policies

Civil penalties range from $5,000 to $750,000 per violation depending on the violator type and good-faith compliance efforts; exceptions provided for news, documentaries, commentary, criticism, satire, and parody (but not for sexually explicit content)