GA SB416

Third-party hotel booking websites must clearly disclose to consumers that they are not directly affiliated with the physical accommodation and function as an unaffiliated intermediary for the transaction

Disclosures must appear first in search results, on the booking page before any personal data entry, and separate from general terms and conditions—hidden disclosures requiring clicks or hovering do not qualify as "clear and conspicuous"

For phone or call center bookings, the disclosure must be communicated verbally before any offer or accommodation information is provided

Exemptions apply to platforms operating under a shared hotel brand, platforms with affiliation contracts with the hotel owner/operator/franchisor, and exhibition organizers or meeting planners

Violations constitute unfair and deceptive trade practices under Georgia's Fair Business Practices Act of 1975