HI SCR60

Urges Hawaii to adopt policies limiting tobacco marketing and advertising impact on state residents, particularly youth and adolescents.

Cites that tobacco use causes over 400,000 deaths nationally annually and costs the U.S. approximately $157 billion per year, with Hawaii experiencing at least 1,200 tobacco-related deaths yearly and $640 million in costs.

Notes that 97 percent of Hawaii retail stores surveyed display tobacco products at point-of-sale with 62 percent positioned at children's eye level, and most advertised cigarette brands in Hawaii match those smoked most by middle and high school youth.

References Ireland's success in reducing teen ability to recall tobacco displays from 81 to 22 percent after implementing display limitations without leading to business losses.

Directs certified copies be transmitted to the Director of Health and Attorney General.