HI SB493

Requires retailers with club card programs to notify cardholders within two days of learning that a recalled food, product, or merchandise was sold to them.

Notifications must be sent by email, text message, telephone, or regular mail when a Class I recall occurs (food presenting reasonable probability of serious health consequences or death).

Applies to retailers that routinely collect consumer purchasing data through loyalty or membership card programs.

Violations of the notification requirement are classified as unfair or deceptive acts or practices under Hawaii's consumer protection law.

Takes effect upon approval; does not affect rights, duties, or proceedings that occurred before the law's effective date.