HB1692 Summary

• Requires the Hawaii Tourism Authority to develop a single, comprehensive tourism marketing plan updated annually that incorporates "Hawaii brand management" as a central focus.

• Shifts the authority's emphasis from "marketing and promotion" to "Hawaii brand management," defined as programs that collectively differentiate the Hawaii experience from other destinations.

• Adds new responsibilities for the authority to perpetuate native Hawaiian culture and community, including ensuring accurate cultural portrayal, supporting Hawaiian language, and providing cultural education and training programs for visitor industry workers.

• Clarifies that the authority may withhold competitively sensitive business information from public disclosure, including survey forms, coding sheets, and database records that could disadvantage Hawaii as a visitor destination.

• Amends annual reporting requirements to include progress toward the authority's strategic plan goals and descriptions and evaluations of funded programs.