HI HB2436

Replaces "tourism marketing" terminology with "brand management" throughout Hawaii Revised Statutes Chapter 201B to refocus the Hawaii Tourism Authority's efforts on building and promoting the Hawaii brand experience.

Establishes the Hawaii Tourism Authority's responsibility to develop a long-range strategic plan for tourism and conduct research on social, economic, and environmental aspects of tourism development through contractual services.

Allows the Hawaii Tourism Authority to withhold from public disclosure competitively sensitive information that may harm business interests or compromise Hawaii's competitive advantage as a visitor destination, with an exception allowing disclosure of marketing plans after execution.

Requires the Hawaii Tourism Authority's annual report to include descriptions and evaluations of funded programs with recommendations, and specifies that the authority shall coordinate brand management programs through contracts with destination marketing organizations.

Makes clarifying amendments to the authority's powers and duties, including restructuring provisions related to responsibilities and removing redundant language while consolidating related sections.