HI SB2432

Requires the Hawaii Tourism Authority to develop a "Hawaii brand management plan" updated annually, replacing previous "tourism marketing plan" language and emphasizing brand differentiation from other destinations.

Allows the Hawaii Tourism Authority to withhold competitively sensitive information from public disclosure if it may harm business interests or Hawaii's competitive advantage as a visitor destination, though marketing plans and strategies may be disclosed after execution.

Requires the Hawaii Tourism Authority's annual report to the governor and legislature to include expenditures with descriptions and evaluations of programs funded, along with recommendations for improvement.

Reorganizes the Hawaii Tourism Authority's responsibilities in statute by consolidating duties previously listed separately into cohesive sections covering brand management, tourism promotion, research, and technical assistance.

Makes clarifying and housekeeping amendments to Chapter 201B, Hawaii Revised Statutes, including adjustments to contract authority provisions and references to the convention center facility.