HI SB1040

Requires all Hawaii fresh produce or items made with Hawaii grown produce sold at farmers' markets to display a label or sign with an identity statement declaring the produce's county of geographic origin in Hawaii.

Requires all non-Hawaii produce and items made with non-Hawaii produce sold at farmers' markets to display a label or sign with an identity statement declaring the produce as "imported".

Prohibits misrepresenting the geographic origin of fresh produce on labels, signs, identity statements, or advertising at farmers' markets.

Prohibits displaying, advertising, or selling fresh produce at farmers' markets without a conspicuously displayed label or sign containing the required identity statement.

Requires sellers to maintain records for at least two years documenting the volume and geographic origin of fresh produce sold, with access granted to authorized department employees during normal business hours.

Defines "farmers' market" as any market where farmers sell products directly to consumers, including any market that represents or advertises itself as a farmers' market.

Takes effect July 1, 2050.