HI SB464

Requires affirmative consumer consent before charging a credit card, debit card, or third-party account for automatic renewal or continuous service offers.

Mandates sellers provide consumers with written acknowledgment of automatic renewal or continuous service terms, cancellation policy, and cancellation procedures that can be retained by the consumer.

Requires free trial offers to clearly disclose the consumer's right to cancel before payment is charged and specify the cancellation procedure.

Requires sellers to provide multiple cancellation methods including a toll-free phone number, email address, postal address, or other easy-to-use alternatives.

Adds "continuous service" definition (paid subscriptions that continue until consumer cancels) to consumer protection regulations and expands protections to telecommunications providers and cable operators, effective July 1, 2015.