HI SB433

Appropriates unspecified funds to the Department of Health for fiscal years 2019-2020 and 2020-2021 to create and implement a social marketing campaign targeting children and families to reduce screen time and increase physical activity based on proven interventions.

Requires the Department of Health to submit a report to the legislature detailing the scientific methodology and basis for interventions used in the campaign, target age demographics with supporting data, and evaluation findings from the campaign.

Establishes findings that excessive screen time negatively impacts children's physical, emotional, and cognitive health, with evidence linking it to anxiety, depression, suicide, and obesity among Hawaii youth.

Effective date of July 1, 2050.