HI HB1804

Establishes a pharmaceutical representative registration program administered by the Department of Commerce and Consumer Affairs requiring registration for anyone marketing or promoting prescription drugs to healthcare professionals in Hawaii.

Exempts pharmaceutical representatives who conduct business in the state for fewer than 15 days per calendar year from registration requirements.

Requires applicants to complete one continuing education course before registration and a minimum of 5 credit hours before renewal; registrations expire on December 31 of odd-numbered years.

Mandates pharmaceutical representatives disclose contact information with healthcare professionals, pharmaceuticals promoted, product samples or gifts provided, and compensation details upon request; material changes must be reported within four business days.

Establishes ethical standards prohibiting deceptive marketing and misrepresenting credentials; violations result in fines of $1,000 to $3,000 per violation, with authority to suspend or revoke registrations.