S.C.R. No. 90 Summary

• Requests the Hawaii Tourism Authority develop and implement a five-year strategic plan for 2020-2025 (and every five years thereafter) to decrease visitor counts while increasing per-visitor spending.

• Cites 2018 data showing 9,888,845 visitor arrivals (5.2% increase over 2017) and $17.64 billion in visitor spending, with average per-person spending of $198, describing record increases as unsustainable.

• Identifies environmental degradation, overcrowding, and dangerous conditions as consequences of high visitor numbers that can only be addressed through reducing visitor counts.

• Requires the plan to include specific objectives, goals, and strategies for reducing visitor counts and increasing per-visitor spending, with tourism marketing efforts aligned to these aims.

• Mandates the Hawaii Tourism Authority submit a report with findings, recommendations, and any proposed legislation to the Legislature no later than 20 days before the 2021 Regular Session convenes.