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HI SB278
Bill
Status
1/22/2021
Primary Sponsor
Karl Rhoads
Click for details
AI Summary
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Prohibits political advertisements broadcast, televised, distributed online, or communicated by electronic means from being targeted to specific groups based on online behavioral data.
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Prohibits microtargeting of political advertisements based on demographic characteristics shared by members of a group.
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Prohibits microtargeting of political advertisements based on geographic location at a level smaller than electoral district.
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Establishes fines for violations with per-advertisement penalties and an aggregate cap, though specific dollar amounts are left blank in the bill text.
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Takes effect upon approval.
Legislative Description
Relating To Political Advertising.
Prohibition
Last Action
The committee on JDC deferred the measure.
2/23/2021