H.B. 660 Summary

• Prohibits broadcast, televised, distributed online, or electronically communicated political advertisements from being targeted to specific groups based on online behavioral data, demographic characteristics, or geographic location smaller than electoral district level

• Establishes civil penalties for violations, with fines per advertisement and aggregate maximum penalty amounts (specific dollar amounts not yet filled in the bill text)

• Adds new section to Chapter 11, Hawaii Revised Statutes, under subpart H of part XIII to codify the microtargeting prohibition

• Takes effect upon approval