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HI HCR84
Concurrent Resolution
Status
3/10/2022
Primary Sponsor
Sean Quinlan
Click for details
AI Summary
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Department of Business, Economic Development, and Tourism must conduct a study on the overlapping "Made in Hawaii" brand (administered by Department of Agriculture) and "Hawaii Made" brand (administered by DBEDT) to clarify their purposes, scope, and enforcement responsibilities.
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Study must assess previous work on both brands, compare their value to manufacturers, and review best practices for promoting and enforcing these brands locally, nationally, and internationally.
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DBEDT must develop a "Hawaii Made" brand and mark that incorporates cultural values, addresses stakeholder concerns, and is marketable across all markets.
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DBEDT must determine enforcement procedures including inspections, investigations, subpoena powers, citations, fines, and injunctive relief for the "Hawaii Made" brand, as current law does not grant DBEDT enforcement authority despite owning the trademark.
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DBEDT must identify incentives such as tax credits, grants, and promotional support to encourage companies to become certified producers of "Hawaii Made" or "Made in Hawaii" branded products, with findings and recommendations due to the Legislature by 20 days before the 2023 Regular Session.
Legislative Description
Requesting The Department Of Business, Economic Development, And Tourism To Conduct A Study On The "made In Hawaii" And "hawaii Made" Brands And Prepare A Plan To Encourage And Enforce The Use Of Those Brands.
Study
Last Action
Report adopted. referred to the committee(s) on FIN as amended in HD 1 with none voting aye with reservations; none voting no (0) and Representative(s) Eli, Hashem, D. Kobayashi, Ohno excused (4).
3/31/2022