HI HR75

Request Department of Business, Economic Development, and Tourism to conduct a study on the "Made in Hawaii" and "Hawaii Made" brands to identify areas for improvement and assess their value to Hawaii manufacturers.

Study should review best practices for promoting and enforcing the "Hawaii Made" and "Made in Hawaii" brands as models for viable branding strategies.

Department must develop a "Hawaii Made" brand and mark that incorporates cultural values, considers community stakeholder concerns, and is marketable locally, nationally, and internationally.

Department must determine proper enforcement procedures including inspections, investigative powers, citations, fines, and injunctive relief for the "Hawaii Made" brand.

Department must identify incentives such as tax credits, grants, and promotional support to encourage companies to become certified producers of "Hawaii Made" or "Made in Hawaii" branded products, with findings and recommendations due to Legislature no later than twenty days before the 2023 Regular Session.