HI SCR113

Request three state departments (Attorney General, Business/Economic Development/Tourism, and Agriculture) to jointly develop recommendations for protecting Hawaii's regional names from deceptive marketing of non-Hawaiian products.

Address the use of Hawaii names and symbols to mislead consumers into believing products like crafts, clothing, and agricultural goods were made in Hawaii when they were not.

Note that Hawaii currently allows coffee labeled as "Kona coffee" with only 10% genuine Kona content, contrasting with protections in other states and countries like France's Champagne designation and Idaho's potato labeling enforcement.

Require the three departments to submit findings, recommendations, and proposed legislation to the Legislature no later than twenty days before the 2023 Regular Session convenes.

Transmit certified copies of the resolution to the Hawaii Attorney General, Director of Business/Economic Development/Tourism, and Board of Agriculture Chairperson.