HI SCR22

Request the Department of Business, Economic Development, and Tourism to conduct a study on the "Made in Hawaii" brand (established under Act 153, Session Laws of Hawaii 1991) and the "Hawaii Made" brand (established under Act 2, Special Session Laws of Hawaii 2021).

Study must summarize previous work on both brands to identify areas for improvement, assess their current and potential value to Hawaii manufacturers, and review best practices for promotion and enforcement.

Department must develop a "Hawaii Made" brand and mark that incorporates cultural values, is sensitive to community stakeholder concerns, and is marketable locally, nationally, and internationally.

Department must determine proper enforcement procedures including inspections, investigative powers, citations, fines, and injunctive relief for the "Hawaii Made" brand, and identify incentives such as tax credits, grants, and promotional support to encourage certification.

Department must submit a report with findings, recommendations, and any proposed legislation to the Legislature no later than twenty days prior to the 2023 regular session.