HI SR100

Requests the Department of the Attorney General, Department of Business, Economic Development and Tourism, and Department of Agriculture to jointly develop recommendations for protecting Hawaii's regional names and symbols from deceptive marketing of products not produced in Hawaii.

Directs the three departments to submit a report with findings, recommendations, and any proposed legislation to the Legislature no later than twenty days before the 2023 Regular Session convenes.

Notes that Hawaii currently permits coffee labeled with regional names (such as "Kona coffee") to contain only 10 percent genuine content from that region, contrasting with stricter protections in France (Champagne) and Idaho (potatoes).

Identifies deceptive use of Hawaii names and symbols on crafts, clothing, agricultural products, and other goods produced outside the state as a consumer fraud and economic harm issue.

References the Legislature's 2007 finding that labeling requirements for Kona coffee cause consumer confusion and degrade the brand, despite no corrective action in the subsequent fifteen years.