HI SR16

Request the Department of Business, Economic Development, and Tourism (DBEDT) to conduct a study examining the "Made in Hawaii" brand (administered by Department of Agriculture) and the "Hawaii Made" brand (administered by DBEDT) to address overlapping jurisdictions and enforcement gaps.

Study must summarize previous work on both brands, assess their current and potential value to Hawaii manufacturers, and review best practices from other place-of-origin branding programs.

DBEDT must develop a "Hawaii Made" brand look and mark that incorporates cultural values, considers stakeholder concerns, and is marketable locally, nationally, and internationally.

Plan must determine proper enforcement procedures including inspections, investigative powers, citations, fines, and injunctive relief for the "Hawaii Made" brand.

DBEDT must identify incentives such as tax credits, grants, and promotional support to encourage Hawaii companies to become certified producers of "Hawaii Made" or "Made in Hawaii" branded products.

Department must submit findings, recommendations, and any proposed legislation to the Legislature no later than twenty days before the convening of the 2023 regular session.