HB 259 Summary

• Requires coffee products using geographic origin names (e.g., "Kona," "Kau") to contain minimum percentages of coffee from that origin, phased in from 20% (July 1, 2024) to 51% (July 1, 2026)

• Mandates disclosure on labels listing all geographic and regional coffee origins in the blend with their respective percentages by weight, displayed below the identity statement in at least half the identity statement's font size

• Prohibits use of "All Hawaiian" labeling unless the roasted or instant coffee is produced entirely from green coffee beans grown and processed in Hawaii

• Exempts coffee produced from Hawaii-grown beans that is not offered for direct retail consumer sale from these labeling and percentage requirements

• Allows retailers who purchased non-compliant coffee blends by June 30, 2024 to sell existing inventory through December 31, 2024