HI HB278

Appropriates funds to the Executive Office on Aging within the Department of Health for fiscal year 2023-2024 to create and implement an Alzheimer's disease and related dementias public health campaign.

Campaign must educate the public on early signs of cognitive impairment, the value of early detection and diagnosis, and the importance of discussing memory and thinking changes with healthcare professionals.

Establishes legislative findings that more than 29,000 people aged 65+ in Hawaii have Alzheimer's disease, with family caregivers providing 83 million hours of care valued at nearly $1.7 billion in 2020.

Notes that Medicaid spending for seniors with Alzheimer's disease is 23 times greater than for seniors without dementia, with estimated national costs of $59 billion in 2021 and projected to reach $199 billion by 2050.

Takes effect on July 1, 2050 (specific appropriation amount not specified in bill text).