HI HB639

Requires corporations, organizations, and individuals engaging in commercial transactions to clearly disclose when consumers are interacting with an artificial intelligence chatbot or technology mimicking human behavior, with exemptions for small businesses unaware of the requirement.

Requires chatbot developers who sell, offer for sale, advertise, or make available artificial intelligence chatbots to disclose that their products use artificial intelligence and can mimic human behavior and engage in textual or spoken conversations.

Establishes violations as unfair or deceptive practices under Hawaii law, with private right of action allowing injured persons to recover minimum $1,000 or treble damages (whichever is greater) plus attorney fees, capped at $10,000,000 in class actions.

Authorizes the Attorney General and Director of Consumer Protection to seek injunctive relief against violators.

Imposes civil penalties up to $5,000,000 for violations; effective July 1, 3000.