HI SB1035

Makes it an unfair or deceptive practice for businesses to advertise live-event tickets or short-term lodging prices without clearly and conspicuously disclosing the total price, with total price displayed as prominently or more prominently than other pricing information.

Requires businesses to disclose before consumer payment: the nature, purpose, and amount of all fees or charges excluded from the total price; the identity of goods/services for which fees apply; and the final amount owed.

Prohibits misrepresentation of any fees or charges including their nature, purpose, amount, refundability, or the identity of associated goods or services in offers, displays, or advertisements for covered goods.

Defines "covered goods or services" as live-event tickets and short-term lodging (hotels, motels, inns, short-term rentals, vacation rentals), with exemptions for government charges, shipping charges, and optional ancillary services.

Establishes specific requirements for "clearly and conspicuously" disclosures across all media (visual, audible, digital, in-person), including unavoidable presentation in interactive electronic mediums and language matching how the offer is presented.