HI HB1950

Creates a new State-led Marketing and Branding Special Fund within the state treasury, funded by a percentage of transient accommodations tax revenues that would otherwise go to the general fund.

Requires the Department of Business, Economic Development, and Tourism to annually develop and submit a comprehensive marketing, branding, and tourism management plan to the legislature for approval by concurrent resolution.

Fund moneys may only be used for state-led marketing, branding, and tourism management activities in accordance with the legislature-approved annual plan.

Adds the new special fund as a fifth priority distribution from transient accommodations tax revenues, after existing allocations for Turtle Bay conservation, convention center, tourism emergency fund, and special land and development fund.

Effective date set as July 1, 3000 (placeholder date indicating the bill is not yet final).