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HI HB2136
Bill
Status
Introduced
1/28/2026
Primary Sponsor
Mike Lee
Click for details
AI Summary
- Prohibits businesses from using "surveillance data" to set consumer-specific prices, determine coupon availability, impose targeted fees, or steer consumers to higher-priced offers for the same products
- Defines surveillance data broadly to include browsing behavior, device identifiers, cookies, location signals, purchase history, third-party data broker information, and inferred traits like willingness to pay
- Exempts air carrier ticket pricing, federally regulated credit products, insurance underwriting, public utilities, and objective price differences like taxes and shipping costs
- Allows loyalty programs only if consumers affirmatively opt in, terms are disclosed in plain language, pricing is equal for all participants, and loyalty data is not used for individualized pricing outside the program
- Requires covered entities to maintain pricing model documentation and audit logs for at least four years; takes effect July 1, 2026
Legislative Description
Relating To Consumer Protection.
Unfair Methods of Competition
Last Action
Referred to CPC, JHA, referral sheet 5
1/30/2026
Committee Referrals
Consumer Protection & Commerce1/30/2026
Full Bill Text
No bill text available