HI HB2137

Prohibits knowingly publishing realistic AI-generated digital imitations of individuals without consent when used commercially, causing harm, or for fraud, defamation, or harassment, with civil damages up to $50,000 per violation plus actual damages, punitive damages, and attorney's fees

Requires clear disclosure that content is AI-generated for any realistic digital imitation published without consent, with visible labels for video/images and audible disclosures for audio

Exempts parody, satire, political expression, news reporting, and artistic/educational uses from the prohibition, provided content is not intended to deceive viewers into believing it is authentic

Mandates advertisers conspicuously disclose when synthetic performers (AI-generated human-like figures not based on real people) appear in advertisements, with civil penalties of $1,000 for first violations and $5,000 for subsequent violations

Allows individuals or their estates to bring civil actions for up to 10 years after death, and authorizes the Attorney General to seek injunctive relief for widespread public harm