HI HB2458

Prohibits the use of "surveillance pricing" in food sales, defined as setting customized prices based on personally identifiable information collected through electronic surveillance technology such as sensors, cameras, device tracking, or biometric monitoring.

Exempts publicly available discounts posted on company websites or apps, common group discounts for teachers, students, seniors, or veterans, and restaurants that prepare food for immediate consumption.

Each item sold in violation constitutes a separate offense, and each day of continued violation is treated as a distinct offense.

Defines "personally identifiable information" broadly to include social security numbers, driver's licenses, financial account numbers, biometric data, and combinations of names with contact information or account credentials.

Takes effect July 1, 3000 (placeholder date indicating the effective date is to be determined).