HI HB2502

Operators of conversational AI services must disclose to users when they are interacting with AI rather than a human, with enhanced disclosure requirements for minors including persistent disclaimers or hourly reminders to take breaks.

Operators must implement protocols to respond to user prompts about suicidal ideation or self-harm by referring users to crisis services such as suicide hotlines, and must prevent the AI from generating content promoting suicide or self-harm.

For minor users, operators must prevent the AI from generating sexually explicit content, statements simulating emotional dependence or romantic/sexual innuendos, and must not use unpredictable reward systems designed to increase engagement.

Beginning January 1, 2027, operators must submit annual reports to the Department of Commerce and Consumer Affairs detailing crisis referrals issued and protocols for detecting and responding to suicidal ideation.

Violations constitute unfair or deceptive trade practices, with the Attorney General authorized to seek injunctive relief and civil penalties of $1,000 per violation up to a maximum of $1,000,000 per operator.