HI SB2036

Prohibits "surveillance pricing" in Hawaii, defined as setting customized prices for goods or services based on information collected through electronic surveillance technology such as sensors, cameras, device tracking, or biometric monitoring

Exempts legitimate pricing practices including cost-based price differences, publicly disclosed promotional discounts, group discounts for military, seniors, students, teachers, veterans, and kamaaina, and voluntary loyalty/rewards programs

Exempts insurance companies operating under Chapter 431 and credit decisions based on consumer reports protected by the Fair Credit Reporting Act

Restricts use of data collected for exempt purposes (discounts, loyalty programs) solely to administering those programs, prohibiting its use for profiling, targeted advertising, or individualized pricing

Classifies violations as unfair and deceptive trade practices under Section 480-2, which provides enforcement mechanisms and remedies