HI SB2384

Prohibits retailers from selling, offering for sale, or possessing with intent to sell any flavored nicotine products or nicotine product flavor enhancers beginning January 1, 2027, including products with menthol, candy, fruit, mint, or cooling/numbing sensations.

Bans the mislabeling or marketing of e-liquid products as "nicotine-free" when they contain nicotine.

Establishes penalties of $100 to $1,000 per violation for retailers, with each day constituting a separate offense, and authorizes inspectors to seize contraband flavored products.

Cites Hawaii statistics showing tobacco causes 1,400 annual deaths and $526 million in healthcare costs, with 81% of youth tobacco users reporting their first product was flavored.

Appropriates unspecified funds for fiscal year 2026-2027 and establishes new Department of Health staff positions for program specialists and a hearings officer to enforce the new regulations.