HI SB2733

Requires all liquor and alcohol advertisements in Hawaii to include a cancer-risk warning statement beginning January 1, 2027, with approved language stating that alcohol causes cancer including breast and colorectal cancer

Establishes specific display requirements for warnings: minimum 15% of display area for print/outdoor ads, 10% for video ads displayed throughout duration, and at least 4 seconds for audio advertisements preceded by the word "warning"

Imposes escalating fines for non-compliant advertisements: up to $1,000 for first violation, $5,000 for second violation within 12 months, and $10,000 for subsequent violations, with each non-compliant ad constituting a separate violation

Requires retail licensees selling liquor for off-premises consumption to display at least one department-approved cancer-risk warning notice measuring at least 11 by 17 inches

Exempts federal labeling/packaging requirements, unpaid promotional content, promotional items under 9 square inches, and price-only retail signs from the warning requirements