HI SB3248

Establishes legal labeling requirements for ʻōkolehao, a traditional Hawaiian distilled spirit made from kī (ti plant) root, prohibiting use of the term or misleading Hawaiian imagery unless the product meets specific standards.

Defines ʻōkolehao as a spirit distilled from fermented mash containing at least 51% Hawaii-grown kī root, distilled and bottled in Hawaii, at less than 95% alcohol by volume and bottled at minimum 40% alcohol by volume.

Requires nonconsumer packages to be labeled as "Hawaiʻi-distilled ʻōkolehao made with Hawaiʻi-grown kī" when introduced into commerce.

Authorizes the department to establish a voluntary certification mark program and seek injunctive relief for violations, with penalties under existing statutory provisions.

Takes effect September 9, 2129.