IA HF2010

Requires pharmaceutical company television advertisements in Iowa to clearly state the average retail price for a 30-day supply or full course of treatment, whichever is higher, beginning January 1, 2027.

Mandates that all TV ads for prescription drugs and vaccines disclose all known common and serious side effects and contraindications in plain language with equal visual and auditory prominence.

Prohibits television advertising of any prescription drug until at least 12 months after initial FDA approval.

Establishes civil penalties of up to $50,000 per violation, with each day of a continuing violation constituting a separate offense, enforceable by the Attorney General.

Applies disclosure requirements to both pharmaceutical company-sponsored and government-sponsored television advertisements for prescription drugs and vaccines.