IA HF2260

Video streaming services serving Iowa consumers are prohibited from transmitting commercial advertisements at a higher average audio volume level than the accompanying video programming or content, effective July 1, 2026.

"Video streaming service" is defined as entities distributing video programming or content directly to consumers via internet protocol, excluding television broadcast stations, cable operators, multichannel video programming distributors, and ad-free services.

The Iowa Utilities Commission has sole authority to enforce the law through civil actions, including injunctions and civil penalties of up to $500 per violation, with each day of violation counting as a separate offense.

Streaming services can demonstrate compliance by providing evidence of actual compliance or adherence to recommended practices published by the Advanced Television Systems Committee.

No private right of action is created; only the Commission may bring enforcement actions, consistent with federal CALM Act regulations (Pub. L. No. 111-311).