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IA HF2469
Bill
Status
2/16/2026
Primary Sponsor
Larry McBurney
Click for details
AI Summary
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Prohibits using automated decision-making systems (AI or algorithms with little/no human intervention) to alter product or service prices for specific individuals based on surveillance data
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Surveillance data includes information obtained through observation, inference, or surveillance related to an individual's characteristics, behaviors, salaries, or biometrics
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Violations constitute unfair practices under Iowa consumer fraud laws (section 714.16 and chapter 714H), with civil penalties up to $40,000 per violation and private causes of action
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Exemptions include price differences based on cost to serve, bona fide publicly available discounts (military, student, senior, membership), insurance premium determinations, and credit decisions based on Fair Credit Reporting Act consumer reports
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Grants the Iowa Attorney General rulemaking authority under chapter 17A to implement and enforce the new chapter 554J
Legislative Description
A bill for an act prohibiting the use of an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data, and providing civil penalties.
Last Action
Introduced, referred to Commerce. H.J. 294.
2/16/2026